I was famous but I wanted to have my independent music and independent films. When ‘Tu’ released in 1998, I was already seven years old in Mumbai and my show Sa Re Ga Ma was going on for over three years with great TRPs. Was coming in front of camera, an organic switch? “I was waiting for it! This was quite late. With an equally magnetic screen presence Sonu found humongous fame in no time. He also became India’s first singer to host a reality show – Sa Re Ga Ma around the same time. While Sonu was becoming the most sought after voice in playback singing, he also began churning out his solo albums and featuring in them. After years of struggle, Border, Pardes and Dil Se happened around 1997-1998. Read Also: Tread.fit rebrands as Cultbike.Sonu started singing at a very young age and took it up professionally in early 1990s. Read Also: Viacom18 rolls out multi-platform campaign to promote Abu Dhabi T10 League I am also looking forward to connecting with new, digital-first music lovers through this industry-first initiative,” Nigam commented. “It’s been a seamless and enriching experience, partnering with JetSynthesys, who, through its many entities, enabled a series of NFTs that reflect a rare and exclusive part of my life. The company also has global publishing partnership deals with Sachin Tendulkar, Salman Khan, Floyd Mayweather, and brands such as WWE, Square Enix, among others. With the association, JetSynthesys has become WMG’s India partner for all things related to music label licensing and acquisition, artist management, event management, original content creation across music, short videos and films, along with mobile gaming and esports. In September, JetSynthesys inked a partnership with Warner Music Group’s (WMG). As enablers of the project, we at JetSynthesys are looking forward to catering to the diaspora globally and the Indian music fans back home,” Navani added further. “With tokenisation of digital art becoming a global phenomenon, especially in gaming and global pop culture, including global Music, Indian Music couldn’t stay far behind. The process of bringing three teams together, JetSynthesy’s digital entertainment arm Global Music Junction, Sonu’s I Believe Music, and Jet Media Network, has been especially gratifying, Navani said. Our association with Sonu goes back a long way,” Rajan Navani, vice chairman and managing director, JetSynthesys, said. “With a concerted focus across gaming, esports, digital entertainment, and social-community platforms, JetSynthesys has, in a short span of time since its launch, been the usher of many category firsts. The NFT series will include Nigam’s single ‘Hall of fame’, along with capturing pages from his personal diary. JetSynthesys has partnered with Sonu Nigam to launch a music NFT series.
It will also capture pages from his personal diary
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